Inside MJBizCon: The Cannabis Industry’s Biggest Week Meets Vegas

Each December, Las Vegas transforms into the epicenter of the global cannabis industry as MJBizCon arrives at the Las Vegas Convention Center. Recognized as the world’s largest business-to-business cannabis event, MJBizCon gathers every corner of the cannabis supply chain—cultivators, processors, retailers, investors, and innovators—under one massive roof.

The annual trade show has become far more than an expo; it’s a key business week that drives billions in deal flow and influences the industry’s direction for the coming year. In 2024, MJBizCon attracted an estimated 30,000 attendees and more than 1,400 exhibitors, solidifying its position among Las Vegas’s most influential conventions.

Since its acquisition by Emerald Holding in 2022, MJBizCon has expanded its professional programming and business matchmaking capabilities. The event is complemented by its media arm, MJBizDaily, which provides year-round industry coverage. Together, they form a powerful ecosystem that connects business leaders and investors to the evolving cannabis marketplace.

For Las Vegas, the impact of MJBizCon extends well beyond the convention floor. Taking place during the early December lull between Thanksgiving and the winter holidays, the event fills hotel rooms, restaurants, and entertainment venues across the Strip. According to convention and tourism officials, trade shows like MJBizCon play a critical role in keeping midweek occupancy and hospitality revenue strong during what could otherwise be a slow travel period.

Las Vegas’s infrastructure—its hotel capacity, entertainment offerings, and status as a business-friendly destination—makes it the ideal host for the cannabis industry’s largest annual gathering. Nevada’s regulated market further supports the event’s legitimacy, positioning the city as a safe and neutral ground for industry discussions, product launches, and global collaborations.

Beyond tourism dollars, MJBizCon represents a major platform for innovation and growth. The trade show floor showcases the newest lighting systems, cultivation technologies, packaging solutions, lab equipment, and software tools shaping the future of the cannabis supply chain. Business owners meet face-to-face with suppliers and investors, fostering relationships that influence procurement decisions and product development well into the next year.

MJBizCon has also expanded its global reach through collaborations with international events like the International Cannabis Business Conference (ICBC). This partnership underscores the show’s commitment to advancing worldwide cannabis trade standards and strengthening international partnerships.

The 2025 MJBizCon is scheduled for December 2–5, once again at the Las Vegas Convention Center. The upcoming edition promises pre-show forums, educational sessions, after-hours networking, and citywide events designed to connect thousands of professionals across every segment of the cannabis industry.

Ultimately, MJBizCon is more than a trade show—it’s the heartbeat of an evolving marketplace. For Las Vegas, it’s another example of how the city continues to blend business, hospitality, and culture, proving that no destination hosts an industry quite like Vegas.