In Las Vegas, celebrity-backed cannabis brands have become as much of an attraction as the neon lights on the Strip. Tourists and locals alike are discovering that many of their favorite artists, athletes, and entertainers are also connoisseurs of fine flower, flavorful vapes, and wellness-forward edibles. These brands bring star power to dispensary shelves — blending fame, authenticity, and premium quality in every joint, gummy, or pre-roll pack.
Houseplant – Seth Rogen’s Sophisticated High
When it comes to cannabis lifestyle branding, few have done it better than Seth Rogen. His line, Houseplant, isn’t just about getting high — it’s about design, relaxation, and culture. Available in select Vegas dispensaries, Houseplant offers balanced hybrid strains known for smooth flavor and consistency. From sleek packaging to curated strain profiles like Diablo Wind and Pancake Ice, this brand delivers a refined yet approachable experience that mirrors Rogen’s laid-back humor and creativity.
TYSON 2.0 – Knockout Strength, Vegas Approved
Mike Tyson has always been larger than life, and his cannabis brand, TYSON 2.0, hits just as hard. Designed for potency and flavor, Tyson’s line includes flower, pre-rolls, and edibles that capture the spirit of “Iron Mike.” Consumers visiting Las Vegas dispensaries such as Planet 13 or Jardin Cannabis Dispensary can often find exclusive drops, including the fan-favorite Undisputed hybrid strain. TYSON 2.0 is known for high THC levels and knockout satisfaction — ideal for seasoned consumers looking for that championship-level punch.
Willie’s Reserve – Country Roots and Classic Highs
Willie Nelson has been synonymous with cannabis culture for decades, and Willie’s Reserve pays homage to his love affair with the plant. The brand focuses on sun-grown, high-quality flower with earthy flavor profiles that feel authentic and traditional. In Las Vegas, this brand appeals to both country fans and purists who prefer a classic, mellow high over flashy packaging or intense potency. It’s cannabis with heart — and a little outlaw soul.
CANN – The Social Tonic for the Party Crowd
For those who want a lighter, social buzz without smoking, CANN has quickly become the go-to choice. Co-founded by Luke Anderson and Jake Bullock and backed by celebrities like Gwyneth Paltrow and Kate Hudson, CANN’s THC-infused tonics combine microdosed THC with natural fruit flavors. Perfect for pool parties or pre-concert hangs, these low-dose drinks fit right into Vegas’ lively energy — offering a smooth, uplifting vibe without overdoing it.
Cookies – Berner’s Global Empire
Berner’s Cookies brand remains one of the most recognized names in cannabis worldwide, and Vegas dispensaries proudly stock it. Known for strain innovation and streetwear-style branding, Cookies is where hip-hop culture and high-end cannabis intersect. Favorites like Gary Payton and Georgia Pie consistently sell out, reflecting Berner’s vision of quality, exclusivity, and authenticity.
Celebrity Cannabis: More Than a Trend
The presence of celebrity brands in Las Vegas cannabis retail isn’t just about fame — it’s about connection. Fans feel closer to their favorite stars while enjoying premium-quality products that align with the city’s flair for indulgence. Whether it’s Tyson’s bold flower, Willie’s timeless buds, or Rogen’s sleek sophistication, Vegas continues to shine as the ultimate destination for celebrity cannabis shopping.